Web Development

5 Signs Your Website Needs Work

So, your business needs a website. You're busy, though, and you already have enough on your plate—so how do you know when it's time to finally take the plunge? Thereare plenty of reasons why businesses need websites, but we've chosen some ofthe more common (and often overlooked) ones. Here are five signs that your business needs a website upgrade.


Your website just looks outdated.

One of the most common signs that your website needs work is if it looks like it wasbuilt in the 90's. It doesn't matter how functional the site is if it's just not up to par with current standards.

To make sure you're up to snuff, check out these signs:

  • Your website doesn't have a responsive design. Responsive websites use fluid grids and images that resize themselves depending on screen size. If yours isn't designed this way, you could be losing out on customers who are viewing your site on mobile devices!
  • Your website has a lot of text on it (e.g., long paragraphs). As we discussed before, users tend not to read long blocks of text when they arrive at a page; they scan instead! You'll want to keep this in mind when designing your landing pages or other important pages so that users don't get overwhelmed by all those words they don't really care about anyway!

You're being prompted to upgrade your current software / services

If you are being prompted to upgrade your current software and services, that’s a good sign your site needs work. Your website is one of the most important channels for communicating with customers. If it’s outdated and not up to date with current trends, you can lose out on potential business.

If you’re being prompted to upgrade your site, it may be time to hire a web developer or other professional who can update it. Here are some signs that mean you should consider upgrading:

  1. Your website is slow
  2. Your site looks old and outdated
  3. The design doesn’t meet the needs of all users (for example, if someone has a disability)
  4. You don’t have an easy way for people to contact or find out more about you on your website
  5. There are no calls-to-action on your pages

It's hard to find information on your site.

If you have a lot of content on your site and it's hard to find the information thatpeople are looking for, then you need to take some time to restructure things. If there are too many links or elements in one area, make sure that they are organized and not just thrown together haphazardly.

Also, if you have broken links on your site, then people might get frustrated trying to navigate around them. Make sure there is a clear route through all the pages on the site so people can get where they want quickly and easily.

The number of your web visitors is going down or they are not converting into paying customers.

Visitors are your potential customers, and they are the first step in your sales funnel.If you have a high bounce rate, meaning that many people leave after visiting only once or twice without buying anything, then something is wrong with either the information on your site or the message it sends to potential customers.

If this is happening to you, take a look at these three possible reasons why:

  • Are they not finding what they want?
  • Are your prices too high?
  • Do your products or services not fit their needs?

Your competitors have a better website than you.

A website is a business's first line of defence in the digital age, but it's also one ofthe easiest things to lose track of. Whether you're an established company or just starting out, here are some signs that your website could be due for an upgrade:

  • Your competitors have new websites that look better than yours.
  • Your site looks outdated, cluttered, or hard to navigate.

If these sound familiar, don't worry—you're not alone! Every year thousands of small businesses struggle with their websites because they simply don't know what they're doing to make them work well. But there's good news: A professional web designer can help you fix these problems in no time at all so that your customers find exactly what they need when they land on your page!


The images on your site aren't quality or optimized for the web.

When it comes to the images on your site, you can't go wrong with quality. A high-resolution image will look better and be more effective than a low-resolution one. This means that when you're choosing an image, think about making sure it looks good in its original state, as well as after being compressed for web viewing (or other uses).

In addition to having good quality images on your website, you should also optimize them for the web. By optimizing an image’s file size and compression level, you ensure that each visitor downloads only what they need from the page—this is important for both SEO purposes and site speed considerations.

Optimized images are also essential if someone shares them on social media or emails them to their friends; they don't want their friends waiting forever while the picture loads up!

These are signs that you need to redesign your website.

Whether you're a small business owner, a non-profit manager or an independentcontractor, your website is an essential tool for attracting new customers andcustomers.

If you haven't updated your site in the last five years, it's time to do some researchinto what's changed since then. If the design looks outdated or unprofessional,people will assume that your products or services are too.

If you just can't afford to hire someone else to build a new site for you (or if you're not sure how much time and money it would take), there are plenty of free resources available online that can help make sure yours is up-to-date and easy-to-navigate.


So, there you have it! These are just some of the main signs that your website might need a little work to make it more effective, but hopefully this will give you a good idea of how to go about assessing your own site. If you’re looking for more information on website optimization, we have plenty of other content on this topic.

Feel free to contact us if you're looking for a new website, or looking for advice.