Graphic Design

How To Create and Implement an Awesome Logo for Your Business


When it comes to branding your business, having a logo is one of the most important parts. It's not just something that looks pretty; it's an essential part of your brand identity and sets you apart from your competitors. If you're thinking about creating a logo for your own company or organization, here are some tips for doing so:

What is a logo?

A logo is a graphic mark or symbol that is used to represent an organization, product or service. Logos are used in business and marketing to help consumers identify and remember products and services. A well-designed logo can also act as an ambassador for your brand. It can be used on business cards, websites, advertisements, and other promotional materials.


Purpose of a logo

A logo is a visual representation of a brand. As such, it should be easily identifiable, memorable, and scalable. A good logo will make you stand out against your competition and help people remember you. Here are some things to keep in mind when creating or implementing an awesome logo:

  • Purpose: What is the purpose of this logo? Is it to attract new customers or retain existing ones? Is it to increase sales? Will this help build credibility with investors/partners/etc.?
  • Target audience: Who is your target audience for this business? What is their age range, gender, and interests (e.g., sports/fitness)? What does their current perception of your brand look like (what do they think about when they hear about you)? Are there any competitor brands that have logos similar enough that yours might get confused with theirs if not designed carefully enough? How much time do they have available to see everything happening around them at any given moment before deciding on what product they want or need next--and can we provide something that fits within their busy schedule without getting lost among all the other distractions out there competing for attention too!

Get to know your business

It's important to know your business before you create a logo for it. The more you know about what you're doing, the better off you'll be when it comes time for your logo design. Here are some questions that will help get you started:

  • Who is my target audience?
  • What are my competitors doing?
  • What does the market look like?
  • What are our strengths and weaknesses as a company compared with other companies in our industry?
  • In what ways do we differ from other companies in our industry (or even different industries)?
  • How can we position ourselves uniquely among our competition (if at all)? * What do we want to convey through our brand values, mission statement or slogan(s) and why?

Know your target audience

  • Know your target audience.
  • Know your competitors.
  • Know the market.
  • Know the trends.
  • Know the competition.
  • Know your brand and goals for the business, and make sure your logo supports those goals in a way that will resonate with customers (not just you).
  • Various tools and methods are available for target market research, its best to use more than one to get a broader idea of the market.
  • Most methods of target market research are free to complete

Your logo design reflects your brand

Your logo is the face of your business, so it's important to make sure it reflects the quality and image of what you want people to think about when they hear your name. A good logo design should be simple, memorable and stand out from the competition.

While there are some logos that have become famous in their own right due to popularity or use in popular culture (like Nike's swoosh or McDonald's golden arches), most logos are used as an identifier and should be instantly recognizable by anyone who sees them.

If you're looking for inspiration as far as designing a logo goes, don't worry! There are tons of websites dedicated specifically towards helping entrepreneurs create beautiful logos at low cost without having prior experience with graphic design software like Adobe Illustrator or Photoshop.


Don't just go for the cheap option

When looking for a design company to create your logo, don't just go for the cheapest option. Cheap is not always better (or even good). Cheap usually means that they will rush your job and use generic stock images or fonts in order to finish it quickly. The end result will look like every other logo out there. You want something that stands out and makes people remember it as yours!

You also don't want to just go with the most expensive designer either. Remember that you get what you pay for, so if someone tells you they'll do the job for $50, and another person tells you they'll do it for $500... go with the latter! It may seem like an extra expense now but think about how much money people spend on advertising each year just trying to get their name out there? That alone should tell us how important branding really is!

Finally, don’t select based purely on convenience—if someone is close by or does work quickly or has reasonable turnaround times then great but there are plenty of other factors involved too such as quality of design/product

Make it memorable

  • Make it readable: The logo should be easily recognizable and readable, whether you're using text or an image in your design.
  • Make it memorable: Your logo should have the ability to stick in people's minds so that they can recognize it immediately when they see it again later down the road!
  • Make it relevant to your brand: The best logos are ones that play into what makes your company unique; if you're selling dog toys, then maybe incorporate a toy within the design of your logo? Or if you're selling jewellery, perhaps work some diamonds into there? This will help set apart yours from all those other companies out there who just slapped their name onto something generic (not saying anything bad about Walmart).

Make it scalable and versatile

Your logo should be versatile and scalable to fit a variety of mediums, platforms, devices, and size requirements. This will ensure that your business can use the logo in a variety of situations while still retaining its visual appeal and integrity.


Make it timeless

  • Make it timeless.
  • Create a logo that will look great in 10 years. If you have an artistic, trendy logo design it can be hard to update and maintain the graphic style for the life of your business. A classic logo design will always look modern and fresh.
  • Try to create a logo with a style or layout that can be easily updated/improved so you can keep it modern.

Make it fit on a range of different platforms and mediums

One of the most important things to remember when creating a logo is that it must be scalable. That means you can use it on a range of different mediums, platforms, and sizes. It’s important to think about how your design will look on everything from business cards and social media profile pictures, right through to shopping bags, storefront signage, vehicle decals and even window clings. Your logo should also have a mobile version as well as an original version so that it can be seen in the best light regardless of where or how people see it!

It’s not just about making sure your design looks great on different backgrounds though – there are other considerations too. For example: having two versions with somewhat opposite colours allows full visibility when using the logo on different colour backgrounds (i.e., red text against green).

Make the most of colour

When it comes to colour, there are a few things you need to think about. The first is the overall palette for your logo. You'll want to create a strong colour palette that communicates everything about your brand in an instant. Colour is an incredibly powerful tool that can help you achieve all your goals as well as communicate your message and create a sense of mood or place. Of course, this doesn't mean you should go wild with it—you don't want people feeling overwhelmed by all the colours they see on screen at once! Instead, use 2-3 colours maximum (and even fewer if possible) so that nothing gets lost in all the noise.

Once again: choose wisely! Companies often test out different versions of their logos in different colours before deciding on one single look because they know how important colour is when creating an awesome logo design. If nothing stands out after testing them all out together, then perhaps some tweaking needs doing before proceeding any further down this road...


Steer clear of trends and fads

You should never try to create a logo based on a trend or fad. You need to be able to stand out and show people why you're different, not just because everyone else is doing it. If you are going to follow trends, that's fine - but make sure the final product is something that sets you apart from the pack.

Creating logos is all about creating an identity for your business and making sure it represents what makes you unique in an attractive way. If your logo looks too much like another logo of a competitor's business, then there's no point in having one at all!

Avoid stock images and clip art

Stock images and clip art are a big no-no. Many of them are generic, don't reflect your brand and aren't scalable for different mediums. Also, many viewers will know a stock image when they see one and might associate your brand with a lack of originality or poor taste in design. While they might be tempting to use because they're free, it's not worth it to risk having your business associated with anything less than the best possible representation of itself.

A great logo should be simple, bold, easily identifiable and memorable.

A great logo should be simple, bold, easily identifiable, and memorable. Here are the key points that you need to keep in mind while creating your logo:

  • The logo should be simple and bold. It should be able to convey all the necessary information about your business in one single glance. Avoid overcomplicating things as it will only make matters worse for you as well as your clients who may not get what it all means! If you have too many elements or colours your logo will look busy and complicated.
  • The logo must also be easily identifiable at first glance without cluttering up all of its meaning into a single image or symbol - this will make people remember you better than others who try harder but fail miserably at being memorable!
  • Make it easy to read. Choose a font type that is easy to read when viewed up close (e.g., Helvetica), use no more than two fonts in total even if they are both serifs (e.g., Garamond & Verdana), don’t put too many words into your logo design because this will make it complicated rather than memorable, keep images simple so that they don't distract from what your business is trying to convey through its image - think Nike swoosh here!
  • Your new brand identity needs to look good on any medium (print material such as letterheads or business cards) or device like computers or smartphones without losing any quality whatsoever so that potential customers feel confident about purchasing from someone who cares enough about them personally before spending money on goods/services offered by an unknown company online where trust isn't always easy when making purchases through sites such as Amazon Marketplace sellers since they don't know what type of feedback ratings customers might leave behind after leaving negative reviews due to poor labelling practices (or lack thereof). A good rule thumb here would be "if it doesn't look good small then it won't look good big either".
  • Use bold colours. This makes sure that the colour stands out when printed on different background colours (e.g., if printed on dark coloured paper) as well as making sure that the colour can be easily seen from far away (if displayed on large billboards).

Looking for a logo design? Contact us for a quote!