Social Media

Top 5 Social Media Trends of 2022

Social media has been through a lot of changes over the years. In fact, social media has changed so much that it's hard to even imagine what it was like when platforms first started gaining popularity. But here we are in 2022, and there's no sign that things will stop changing anytime soon. As we near 2023 we can expect more changes as platforms evolve and grow along with consumer preferences and expectations.

To help you stay on top of these trends and make informed decisions about your online presence moving forward, here are five social media trends that will shape the future (and perhaps how you run your business):


Social media trends in 2022

Social media is one of the most powerful tools for businesses to easily reach their customers and potential clients. In fact, it has become so important that many businesses have even built their entire business model around social media.

The most popular platforms are Facebook, Instagram, Snapchat, YouTube and Twitter.

Each platform has its own unique features that attract different audiences. For example:

  • Facebook is more focused on personal connections while Twitter attracts a younger audience who want to express themselves and share news quickly during breaking events in real time (e.g., elections or natural disasters).
  • Instagram is known for beautiful photography rather than text posts like you would see on Facebook or Twitter. This makes sense because Instagram was created by Kevin Systrom who had previously worked at Photoshop!
  • Snapchat is an image and video sharing medium that was started by Evan Spiegel while studying at Stanford University.

1. TikTok, Instagram, and YouTube Shorts have changed the way people view and interact with videos

In a world where people are viewing more and more videos on their phones, it's no surprise that social media platforms are increasingly embracing short-form content. TikTok is the most popular video app in the world, claiming over 1 billion users. TikTok allows users to create short videos of themselves lip-syncing songs or doing stunts and sharing them with friends.

The company behind TikTok was acquired by Bytedance back in June 2018, which could explain why Instagram has made use of short, engaging videos, and has grown in popularity due to this. YouTube has also introduced short videos called "Shorts". These types of social media trends seem likely to stay popular for at least another year: who doesn't want to watch other people do funny things when you're bored on your phone?


2. Live videos are on the rise

Live videos are a new way to connect with your audience. You can use live video to interact with your audience by asking questions, taking polls, and engaging in Q&A sessions. Live video is also a great way to create a sense of community around your brand or business. If you're running a contest or sweepstakes, for example, it's much easier for people to submit entries when the rules are explained on video via Facebook Live than if they're simply written on your website or blog post!

3. Social media stories continue to thrive

Social media stories continue to thrive as a way to share content with your audience. Stories allow you to upload video, photos, and other content with a much higher degree of engagement than traditional posts. While some platforms don’t have this feature yet (such as Instagram), it is sure to become commonplace on social networks in the coming years.

Social media stories are an excellent way for brands to create engaging content that can be shared with followers or fans alike. This type of engagement is important for businesses who are looking at ways they can expand their reach without paying for ads on other websites or apps—which come with strict parameters about what types of content they will accept from advertisers and how often those ads appear within users' feeds anyway!

4. Micro-influencers will be big

Looking to garner some serious exposure for your brand? Think micro-influencers.

Micro-influencers are people with smaller audiences than traditional influencers, but their reach can be just as effective. These social media stars have a more personal connection to their followers and are often easier for brands to work with because they don't charge as much money. They're also more affordable than big name celebrities and have a closer connection with the audience they've built up through consistent content creation over time.

5. Video content has the best results

This is a trend that's been building for years, and it won't be slowing down anytime soon. In 2023, consumers are going to want more video content on social media platforms than ever before. This means businesses need to step up their game in terms of using videos as part of their marketing strategies or risk falling behind the competition.

Why? Because they're effective! The average person spends over two hours watching online videos every day—that's more time than they spend reading print news articles or listening to radio broadcasts. And when viewers are engaged with something interesting enough to hold their attention for a long period of time—like an informative interview-style video about your business—you have a captive audience waiting for you at home after work who will remember what they learned from you later down the line when they're making purchasing decisions about your product or service.


With these social media trends in mind, we can help you establish a strong online presence that continues to grow and thrive in the future.

With these social media trends in mind, we can help you establish a strong online presence that continues to grow and thrive in the future. From content creation to marketing, our team of experts at COH Digital has the knowledge and expertise needed to develop an effective strategy for your business. We’re here when it comes to engaging with consumers on social media platforms and more.

In conclusion, we have seen that social media is a powerful tool that can be used to drive sales. However, as with any marketing channel, it needs to be approached with a clear strategy in mind. It's also important to understand how the landscape of social media is evolving and what this means for brands looking to leverage it as part of their marketing efforts.

Contact us for more information on developing a digital strategy.