What Is Search Engine Optimization (SEO) And Why Should You Care?

Search engine optimization (SEO) can be a complicated concept for those that don't deal with it on a daily basis. If you've recently considered implementing SEO onto your website, you may have come across the acronym SEO and wondered exactly what it is. Maybe you've wondered why you should care about SEO. Maybe you're interested in hiring an SEO company but have no understanding of the services they will provide.

If you’re reading this, chances are you have an interest in SEO. You might have heard of SEO, but you’re not sure what it is, why it matters to your site, and how you can use it. If that’s the case, don’t worry — here at COH Digital, we get asked a lot of questions about SEO. In fact, we get asked them so much we wanted to create a blog post explaining what SEO is, how it works, and why you should care.

What is SEO?

You’ve just read the title of this article and you are wondering what SEO is? Great question and I’m glad you asked. SEO, in a nutshell, is the process of improving your websites visibility in search engines. SEO is important because it helps boost your brands online presence and ultimately can lead to more sales and brand awareness for your online business.


SEO is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines - like Google. This type of traffic is valuable because it has come to your website independent of pay-per-click advertising (such as AdWords PPC). The reason you should care about SEO? As a website owner, you probably already know about the importance of a strong online presence. More visitors to your site can lead to more interest in your business and more sales; but without a strong online presence, this simply isn't possible.

How Does an SEO Strategy Work?

Many business owners don’t know why they should invest into such a seemingly unnecessary part of their marketing strategy. While it can be difficult to grasp at first, search engine optimization is vital for any company that wants to succeed.

Let's face it - you can't make a great business strategy without planning, the same thing goes for SEO. Every successful business has a plan for growth and businesses that want their online presence to succeed need an SEO strategy.


With the recent algorithm changes to Google, many business owners are wondering how to stay on top of the search engine results. Let’s discuss how search engine optimization (SEO) can help your business. It's no secret that online marketing has become the most popular and effective form of marketing in today's world. Companies spend huge amounts of money to get their products and brands in front of potential customers. With a growing shift in consumer behaviour toward online activities, it's vital for companies to have a strong presence across all digital channels, including search engines.

Organizations most successful in using search engine optimization (SEO) also have a strategic view of their enterprise. To define this view, they ask questions like: What business am I in? How do I match my assets with customer needs? Who are my target customers, and how can I attract them? What role does technology play in supporting these activities?

How Does Google Rank Websites?

Although many people refer to search engines generically as “Google” or “the Internet,” each search engine has its own unique strengths. In order to choose the right search engine to focus on, it’s important to know what makes them different.

Have you ever asked yourself why some websites rank at the top of Google and others don't? From the average Joe to major corporations like McDonalds, pretty much anyone can benefit from SEO. The question is 'how' do they rank higher than their competitors? Why should you care if your website ranks or not?

Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.


Google uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is unknown, but there are always a few things you can do to improve your ranking on google!

Use tools like keywords, backlinks, social media, inbound and outbound links etc. to bring your website to the top of google!

A page’s position in Google’s search results is partly due to computer algorithms using these ranking signals. However, human reviewers are also involved in reviewing search results — they might catch something that a computer algorithm misses that can affect how your site ranks, positively or negatively.

Why You Need to Care About SEO

Search engines have become an integral part of our lives. With over a billion websites online, it’s important to get your website ranked high.

We live in a digital world where it’s essential to be found online. If your website isn’t on the first page of Google, your business will be affected for the worse. It’s that important!


Your home business or ecommerce store isn't the only thing that can benefit from a good SEO strategy. Your brick and mortar store will also reap the rewards of having good SEO!

If you want to succeed in business today, you need a strong online presence. People use search engines like Google every day to find what they’re looking for, and if your website is buried on the third page of results – or worse – they may just skip right past it.

The importance of getting your website and doing search engine optimization cannot be overstated. If you don’t know about the importance of ranking on search results, then you can learn from this post.

The internet is a big place… but it’s not so big that you can’t find what you are looking for. If you want to find something, you first have to know how to search for it (obvious right?). So if you have an internet business and want to be found by your customers, you need to get your website visible on search engines.

Having a good SEO strategy is essential for any business that wants to be successful in the digital world, we'd be happy to help!

Being a small business owner, you know that one of the most important factors in your success is demand, and more specifically, demand that converts into sales. By creating successful search engine optimization campaigns, we can boost your online visibility and therefore improve your conversion rate. This means more customers for you and more profit!

Let’s get straight to the point. Here’s the one sentence take away for this article: Having a good SEO strategy is essential for any business that wants to be successful, we'd be happy to help!

Feel free to fill out our contact form and one of our team members will be in touch. Or send an email to new@cohdigital.io!