Digital Marketing

The Digital Exposure You Deserve: Tips, tricks, and reviews to help you create your own digital footprint.

Digital exposure is an important part of marketing, and with the right tools, it can be easy. In this blog post, we'll explore how you can use various tools and methods to show off your work and build your digital footprint.

Creating a style guide

What is a style guide?

A style guide is simply a document that outlines the standard ways in which you should represent your brand. It includes everything from fonts and colours to what type of imagery to use, to how you want your logo to be displayed. If done correctly, a good brand identity can help create consistency throughout all of your marketing efforts, from social media posts to print ads and everywhere in between.

Why do I need one?

The most obvious reason for needing a style guide would be for easy brand management across multiple platforms and mediums without having to worry about whether someone else is using the same design elements (which they probably are). But more than that—a style guide can help make sure that every piece of content produced by your company looks professional. This will save time and resources by removing any guesswork when editing images or writing copy because every designer knows exactly what kind of text needs changing when adjusting things like font size or colour palette as well as what elements are "off limits" when creating new graphics such as logos or icons.

Advertising & Marketing

Advertising is one of the most effective ways to get your name out there and start building your brand. There are many different types of advertising, from print advertisements in magazines to full-page ads in newspapers (or even billboards on major highways), and everything in between. Advertising can be expensive, but it can also be very effective.


Before you start spending money on advertising, however, it's important to know the difference between marketing and advertising. Marketing is any type of communications with consumers that encourages them to purchase your product or service; while advertising is any type of paid media that delivers this message (whether via TV commercials or radio spots). You may be thinking: "I just want people to know about my business!" That's fine—but remember that there are free tools available online if you're willing to put in some work!

Getting started with a blog.

When you're getting started, it's important to define the problem. Once you've done that, your chances of success increase exponentially.

Before you start writing a blog post or creating a video for YouTube, ask yourself:

  • What is my goal?
  • How does this serve my audience?
  • Who will see this content and what do they want/need from me?

Once you know who your target audience is and what their needs are (and why they should care about them), then it's time to get started on creating blog content that meets those needs. This can include making videos or taking photographs as well as writing articles on topics in which you specialise or have knowledge of. You'll want to be ambitious with these projects but also realistic; if there aren't enough resources available online already then don't try and create everything yourself!

Research your competition

While you're not likely to find out much about your competition in a single day, it's important to do your research as quickly as possible. The goal here is to get an overall feel for what they are doing and what they aren’t doing so that you can build a marketing strategy around their weaknesses.

For example, if one competitor doesn't have any social media profiles or blog posts (or if their website isn't mobile-friendly), then those are two things that you should do differently than them. It could also be something like having more product reviews or being able to reach more people with your marketing materials because you've got more money than them! Whatever the case may be, finding out what makes them different from others in the industry will help shape how you want YOUR business to stand out among others.

Know your target audience with analytics and research

  • Do your research. Analytics and research are vital to the success of your business. By using analytics, you can know exactly what is working for you, where, when and with whom. This gives you the ability to tailor content for specific groups of people, thus increasing engagement and sales.
  • Know your target audience with analytics and research: Are they men or women? Young or old? What social media platforms do they use? What type of content do they view on those sites most often (images vs text)? Where do they live in relation to where you are located—are there any opportunities for local partnerships or sponsorships that could help increase brand awareness throughout the region?

Growing an audience.

Establishing an audience takes time, but it's well worth the effort. To get started, you can start by engaging with your current audience and building trust and credibility.

Share content regularly that is relevant to them and use social media to your advantage. Social media is a great tool for growing an email list as well as building a community around your brand or business. You can also use social media to promote other people's content in exchange for a link back to your site or blog post (don't forget to add "via" or "via @").

One way of gaining exposure online is by writing guest posts on other blogs that have similar audiences as yours. This will help grow both of your audiences at once! As long as the content being shared is relevant and valuable then this strategy works extremely well when executed correctly!

Make the most of social media

Social media is the perfect platform for you to engage with your audience, find out what they want and need and learn what they're talking about. It's also a great way to build relationships with potential customers.

The best part? You can get started for free! If you have an account on Facebook, Twitter, Instagram, or LinkedIn then you can start making the most of it right now!

Many brands use social media analytics as one of their primary tools for measuring whether their marketing efforts are working. This involves monitoring how often people are engaging with your brand on various platforms (i.e., purchasing products) based on the frequency at which certain hashtags appear in posts by others who follow similar interests; if these numbers increase over time, then this could indicate that there's been an increase in followers too—a good sign indeed!


We hope you’ve found this blog post helpful, and we look forward to seeing your digital footprint grow! We know that it can be daunting to think about building a brand, so stick with us here at COH Digital. With our help, we’ll get you there in no time! Contact us to speak with a team member about any digital needs you may have.