Tips to Clean Up Your Website Copy

The internet has changed the way we communicate with other people. We can now do things like buy products and services, search for information and connect with friends anywhere in the world. Even though most websites use a lot of words to explain their products or services, not many take the time to write good web copy that is easy to read.

Clean up Your Website Copy

To clean up your website copy, you'll need to:

  • Use a spell checker.
  • Use a grammar checker.
  • Read it out loud and have someone else read it out loud as well (to catch any mispronunciations or foreign language words).

To make sure that the tone of your writing is clear and consistent, try having someone read your copy silently and see if they can understand what you're trying to say without having to consult context clues like punctuation or capitalization. They should be able to understand everything without having to look at the screen or back at previous text on the page to get their bearings—and this will prevent overloading them with unnecessary details while they're trying to comprehend what's happening in each paragraph! A good way of doing this is by starting with one sentence at a time so as not overwhelm yourself into forgetting where you were going originally. Online tools such as Wordtune and Grammarly can help you achieve this, and sometimes change your writing style for the better.

Maintain Consistency throughout the Site

While it's important to maintain consistency throughout your site, it's also important that you don't go overboard. Consistency helps your visitors find what they are looking for and navigate the site in a logical way. It also builds trust with customers because they can easily recognize certain elements on your website, such as colour scheme or design style.

Finally, consistency helps you establish a brand image that will help shape customer opinions about how you operate as an organization—who better to know than yourself? When designing your website copy, make sure that every paragraph has similar formatting and punctuation standards so that users can easily scan the content without getting distracted by little quirks here and there (such as having one long sentence broken up into multiple paragraphs).

Use Headings, Subheadings and Bullet Lists

Headings and subheadings are important because they help organize your content. They draw the reader’s attention to key points in the article, making it easier for them to find what they’re looking for. Also, if someone skips over your introduction or conclusion because of laziness (or because they just don’t care enough), headings will make it easy for them to jump back in on whatever section they want.

Bullet lists are used often in websites and articles because they present information clearly and concisely without being overwhelming or too long-winded. They also make it easy for people who are skimming through content to consume what you have written. For example:

  • Bullet points break up text into digestible chunks that are easier on readers' eyes and brains!
  • Bullet points highlight important information while still providing context around each point made within those bullets themselves!

If you include bullet lists throughout your website's content (and you should!), remember that these lists aren't just meant as formatting tools—you can use them as an effective way of breaking up large blocks of text into smaller chunks that are easier on readers' eyes/brains!

Keep it Simple

  • Use short sentences.
  • Use shorter words.
  • Use simple language, not jargon or insider industry terms that only a select few people understand. Jargon can make your copy more technical, which may cause readers to tune out and leave the page—or worse yet, lose interest in your company because they don't understand what you're trying to say! Instead of creating confusion, use plain language that anyone can understand (and remember). This will help keep their attention on what you're saying instead of being distracted by complicated phrases or unfamiliar terminology.

Don't Create Content for Search Engines, Create Content for People

It's important to remember that the purpose of content is to inform and persuade people. If you create content that is readable and understandable, you'll have a better chance of engaging your readers. In this way, creating content for people will be more likely to lead to conversions than optimizing your pages with SEO solely in mind.

One way you can tell if something reads well is by stripping out all unnecessary words or phrases that serve no purpose other than adding length without increasing clarity or understanding. You may also want to consider whether there are any parts of the text that could use some rephrasing, so it reads less "staid" or technical.

Pay Attention to Grammar and Punctuation

A good website copywriter will always pay attention to grammar and punctuation. Make sure your sentence structure is clear and concise. If you want your readers to take in all the information you're trying to convey, they need it spelled out in a way that makes sense.

While we're on the subject of grammar and punctuation, here are some quick tips:

  • Don't use run-on sentences. These make reading very difficult for people who might have English as their second language or may otherwise be learning English as a foreign language (in other words, most of us). It also makes using correct verb tense very difficult for many people who might otherwise be able to read well enough but struggle with basic sentence structure issues like this one.
  • Use correct spelling! If there's one thing everyone should know before they start writing anything at all online, it's how spell correctly without needing someone else there proofread first before hitting send...

Avoid Generic or Default Content

If you don’t know what your company is all about, how can you expect others to?

To avoid this situation:

  • Write a mission statement detailing what your company does and why they do it. This statement should be used as the basis for all marketing material and content produced by your team. It should be specific enough that anyone could understand immediately what they’re getting into if they partner with or invest in your organization.
  • Make sure each website page has a unique purpose and serves a particular goal within the larger scope of your business plan (i.e., if someone lands on one page of your site, what do they need from there?).

Clean up your website copy

If you want your website visitors to find what they’re looking for and really get what you’re all about, then you need to make sure your content is web friendly. Your website copy doesn’t have to be a bestseller. Just make sure you keep it simple, relevant, and readable.

If you follow these tips, you’ll be on the way to creating great content for your website visitors. They will know what you do and how it can help them. They can easily find the information they need without getting lost in a sea of information overload. And best of all, they will continue coming back because they trust that this is where their needs will be met. Contact us today for more information on producing the best website copy possible.